Two D2C brands, two categories, one high-ROAS scaling playbook.
Brand A · D2C Fashion
A women's ethnic-wear brand running a magnet offer — 3 kurtis for ₹599 or ₹699. Priced for volume, engineered for repeat purchase and profitable scale on Meta.
7–10 creatives per ad set. Offer, emotion & lifestyle angles run in parallel.
3–4 primary texts per campaign, angled per audience segment.
Managed at campaign level; switched to Cost-Per-Result when CAC spiked.
Products with ROAS 3.5+ duplicated and scaled systematically.
Scaling premium hobby SKUs with a 14.08 peak ROAS.
Brand overview
A D2C e-commerce brand selling anime merch and collectibles — katanas, lightsabers, RC jets, figures and premium hobby products from ₹3,500 to ₹1,50,000.
Highest Monthly Ad Spend Managed+
₹610,022.26 deployed with disciplined profitability guardrails.
Peak ROAS 14.08 on a winning SKU+
Identified through creative + audience iteration, then scaled.
Multiple SKUs scaled profitably+
Structured duplication of winners kept CAC stable during scale.
Reusable creative-testing framework+
A system that plugs into any new product launch.
“Performance marketing is not just about running ads — it's about testing fast, scaling winners, and building systems that drive consistent profitability.”